I discover why thriving Birmingham suburb Stirchley is standing strong against fast food chain McDonald's

Plans for the new fast food branch include a new restaurant and drive-through on land off Hazelwell Lane in Stirchley.

The trendy Birmingham suburb, known for its independent businesses, has recently become engulfed by a row over the proposals.

Protests and petitions have taken place, with residents declaring ‘I’m hatin’ it’ and ‘down with the clown’.

The fallout from these divisive proposals is based on fears over traffic, litter and Stirchley’s unique character.

While some see potential benefits like job creation and the use of vacant land, others have raised questions about its impact.

Even the areas’ MP, Al Carns, waded into the debate, saying that he did not believe that McDonald’s “would integrate well into Stirchley’s economy”.

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The online consultation page says the benefits of a local McDonald’s include around 100 new jobs for local people; the regeneration of a vacant brownfield site and a multi-million-pound investment into the Stirchley area.

It continued there would be a “carefully planned internal queuing system” to regulate traffic as well as recycling and waste facilities to encourage disposal of rubbish and reduce littering. 

“The site is currently disused, brownfield land, next to Aldi,” the consultation page said. “The area has been vacant for a number of years.

“The area can be subject to misuse, and a recent site visit revealed hazardous debris on the land. 

“McDonald’s proposals, if approved, would regenerate this derelict site and bring it into restaurant use for the whole community to enjoy.

“It is well located, just off a main road and close to other restaurants, bars and retail space in the area.”

It added it will carefully review all feedback received before finalising and submitting a planning application to Birmingham City Council.

The consultation ended on Tuesday, November 26.

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