Inside Cadbury World: Join me as I explore Birmingham's chocolate-filled attraction

If you’ve got a sweet tooth and a love for history, there’s one place in Birmingham that never disappoints - Cadbury World.

This chocolate-lover’s paradise has been delighting visitors for 35 years, and it’s still going strong. But it’s not just about munching on delicious treats (though, let’s be honest, that’s a huge perk). It’s about stepping into the story of one of the UK’s most iconic chocolate brands.

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From the moment you walk in, you’re taken on a journey through chocolate history. First stop? The Aztec Jungle, where you’ll learn about the origins of cocoa and how the Mayans and Aztecs first enjoyed the rich treat.

But this isn’t your average museum-style experience. Cadbury World is all about fun and interactivity. Ever wondered what it’s like to ride through a chocolate wonderland? A dreamy ride that takes you through a world of giant sweets and playful characters.

And for thrill-seekers, the 4D Chocolate Adventure is a must. It’s like stepping into a chocolate-fuelled rollercoaster, complete with flying Crème Eggs and a wild chase through a chocolate river.

One of the biggest draws? The chocolatiers. These experts don’t just make chocolate; they create incredible sculptures and handmade treats right before your eyes. And if you’ve ever wanted to try your hand at chocolate making, you’re in luck—visitors can have a go at tempering and chocolate doodling (yes, you can literally draw with melted chocolate!).

Over the years, Cadbury World has kept things fresh, adding new experiences like the Cadbury Chocolate Quest ride and a revamped shop boasting the largest selection of Cadbury goodies in the UK. Whether you're after classic Dairy Milk bars or special-edition treats, it’s a dream come true for chocoholics.

But it’s not just about indulging - Cadbury World is also a top learning destination, especially for schoolkids. Every year, around 70,000 students visit to learn about everything from chocolate production to business ethics. With tailored sessions for different age groups, it turns history, science, and even marketing into an interactive, unforgettable experience.

As Cadbury World celebrates 35 years, it’s clear why it remains one of Birmingham’s biggest attractions. Whether you’re a local looking for a fun day out or a tourist hunting for something uniquely British, this chocolate wonderland has something for everyone.

So, if you're wondering where to go this English Tourism Week, why not treat yourself? After all, chocolate makes everything better!