Sephora Bullring opening day guide: overnight queues and goodie bags for 500

Sephora's grand opening at Bullring is set to draw crowds with anticipated queues and special goodie bags for the first 500 customers.

Sephora opens on Wednesday, November 13 at 10am.

Birmingham, we're coming for you bab! Sephora opens next weekplaceholder image
Birmingham, we're coming for you bab! Sephora opens next week | Emma Walker

The first 500 guests in the queue with a wristband will receive goodie bags packed with Sephora’s top picks.

Those queueing overnight are urged to check the weather conditions of the day.

The queueing will start at Rotunda Square.

Once the mall opens, the queue will be escorted inside by security.

There will be surprise performances, a DJ, in queue surprises and treats from friendly hosts.

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