Despite concerns from campaigners about a potential drop in visitor numbers, the Midlands remains a must-visit destination, packed with incredible experiences.
According to Insider Media, the region's tourism sector could face a £600m loss this year, with forecasts predicting over three million fewer visitors. The Back British Holidays campaign warns that overnight stays in the Midlands may decline by 2.78 million compared to 2022, hitting rural areas the hardest.
But the Midlands has so much to offer—from world-class attractions and historic landmarks to vibrant cities and stunning countryside. Now more than ever, it's time to explore, support local businesses, and experience everything that makes this region unforgettable.
Stay tuned as we bring you the best reasons to visit! Let us know if we’ve missed any spots from our list.

17. Take a tour of Aston Villa’s hallowed ground, or even catch a game.
There aren’t many football grounds in the world like Villa Park. The 42,000-capacity stadium has been home to the Villa since 1897 | Getty Images

18. General view across the ground at Edgbaston
The home of Warwickshire County Cricket Club, plus numerous England fixtures. Photo: John Mallett/ProSportsImages : John Mallett
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19. The garden village of Bournville
A general view of the Rest House, in Bournville Village, which was erected to commemorate the Silver Wedding of Mr & Mrs George Cadbury by the employees of Cadbury Brothers Ltd. April 5, 2017 in Birmingham. The Cadbury name is synonymous with chocolate throughout the world. John Cadbury began selling drinking chocolate in Birmingham in 1824 and opened a chocolate factory 1831. The business was developed further by his two sons and they went on to build the garden village of Bournville. The Cadbury family were famously Quakers and this influenced their business practices with no alcohol being sold in Bournville. | Getty Images

20. Mailbox
The Mailbox is the ultimate location for designer shopping in the Midlands with international brands as well as chic salons & spas, restaurants and bars. | BirminghamWorld


