Despite concerns from campaigners about a potential drop in visitor numbers, the Midlands remains a must-visit destination, packed with incredible experiences.
According to Insider Media, the region's tourism sector could face a £600m loss this year, with forecasts predicting over three million fewer visitors. The Back British Holidays campaign warns that overnight stays in the Midlands may decline by 2.78 million compared to 2022, hitting rural areas the hardest.
But the Midlands has so much to offer—from world-class attractions and historic landmarks to vibrant cities and stunning countryside. Now more than ever, it's time to explore, support local businesses, and experience everything that makes this region unforgettable.
Stay tuned as we bring you the best reasons to visit! Let us know if we’ve missed any spots from our list.

13. Custard Factory, Digbeth, Birmingham
A restored Victorian factory, now a hub for creatives and independent businesses. Alfred Bird invented custard powder in Birmingham in 1837, but these days, the old Custard Factory is a studio complex at the heart of Birmingham’s creative community. It’s home to many artists and is full of galleries, independent shops, cafés, restaurants, bars and the Mockingbird Cinema. With its graffiti-strewn walls and regular arts events, it is worth a visit. | Local TV

14. Digbeth High Street
Known for its vibrant street art and creative spaces, Digbeth High Street is a hub for artists and musicians. The area is also home to some of the city’s best nightlife and food spots | Birmingham city council

15. Moseley Bog and Joy’s Wood, Moseley
J.R.R. Tolkien Connection: This nature reserve inspired the “Old Forest” in Tolkien’s “The Lord of the Rings.” Wander through bluebell-filled glades and ancient woodlands. | Flickr
.jpg?crop=4:3&trim=&width=791)
16. Birmingham's fancy dining scene
Opheem is just one of the city's Michelin-starred restaurants, many others come recommended by food critics and locals alike. | Opheem


