Despite concerns from campaigners about a potential drop in visitor numbers, the Midlands remains a must-visit destination, packed with incredible experiences.
According to Insider Media, the region's tourism sector could face a £600m loss this year, with forecasts predicting over three million fewer visitors. The Back British Holidays campaign warns that overnight stays in the Midlands may decline by 2.78 million compared to 2022, hitting rural areas the hardest.
But the Midlands has so much to offer—from world-class attractions and historic landmarks to vibrant cities and stunning countryside. Now more than ever, it's time to explore, support local businesses, and experience everything that makes this region unforgettable.
Stay tuned as we bring you the best reasons to visit! Let us know if we’ve missed any spots from our list.

9. Kings Heath
Kings Heath, is lively and family-friendly. Its High Street is bustling with cafes, pubs, and quirky shops. Highbury Park offers outdoor recreation, and hosts an annual event celebrating the LGBTQIA+ community 'Queens Health', adding to the area's cool charm. | BIRMINGHAM WORLD Photo: Kings Heath

10. The Roundhouse
Roundhouse Birmingham offer a range of experiences on Brum's canals and footpaths. Through a partnership between the National Trust and Canal & River Trust, the Roundhouse in Birmingham has been revived as a hub for city tours. | National Trust

11. National SEA LIFE Centre Birmingham
Dive into the underwater world at the Sea Life Centre. On specific dates, they open their doors an hour early to provide a more comfortable visit for those with autism and other sensory requirements. Explore marine life without the crowds. | NDABCREATIVITY - stock.adobe.com

12. Sutton Park, Sutton Coldfield
A national nature reserve and boasts not one, but two children’s playgrounds, as well as a donkey sanctuary, sailing and canoe clubs, fishing, and refreshments. | Adobe


