Despite concerns from campaigners about a potential drop in visitor numbers, the Midlands remains a must-visit destination, packed with incredible experiences.
According to Insider Media, the region's tourism sector could face a £600m loss this year, with forecasts predicting over three million fewer visitors. The Back British Holidays campaign warns that overnight stays in the Midlands may decline by 2.78 million compared to 2022, hitting rural areas the hardest.
But the Midlands has so much to offer—from world-class attractions and historic landmarks to vibrant cities and stunning countryside. Now more than ever, it's time to explore, support local businesses, and experience everything that makes this region unforgettable.
Stay tuned as we bring you the best reasons to visit! Let us know if we’ve missed any spots from our list.
5. Bullring & Grand Central in Birmingham
Bullring and Grand Central in Birmingham is considered a great place to visit because it's a major shopping complex with a diverse range of high-end and mainstream stores, including flagship department store Selfridges and US beauty brand Sephora | RBH
6. The Jewellery Quarter
The Jewellery Quarter is a great place to visit because it's the heart of British jewellery making, offering a unique opportunity to browse and buy high-quality, handcrafted jewellery directly from independent makers, alongside a rich history, beautiful architecture, vibrant atmosphere, and a variety of cafes and restaurants all within a compact area; essentially, you can experience the craft of jewellery making first-hand while exploring a charming historic district. | BW
7. Birmingham Botanical Gardens
A serene escape from the hustle and bustle, and one of Birmingham's most popular attractions. Surrounded by lush greenery, exotic plants, and the occasional squirrel. | Flickr
8. Stirchley, Birmingham
Stirchley might look like ordinary suburbia at first glance, but it hides a plethora of taprooms, independent businesses and eateries. | LTV