Despite concerns from campaigners about a potential drop in visitor numbers, the Midlands remains a must-visit destination, packed with incredible experiences.
According to Insider Media, the region's tourism sector could face a £600m loss this year, with forecasts predicting over three million fewer visitors. The Back British Holidays campaign warns that overnight stays in the Midlands may decline by 2.78 million compared to 2022, hitting rural areas the hardest.
But the Midlands has so much to offer—from world-class attractions and historic landmarks to vibrant cities and stunning countryside. Now more than ever, it's time to explore, support local businesses, and experience everything that makes this region unforgettable.
Stay tuned as we bring you the best reasons to visit! Let us know if we’ve missed any spots from our list.

25. Pen Museum, The Argent Centre, 60 Frederick St, Birmingham B1 3HS
Delve into the history of Birmingham’s pen trade at the Pen Museum, where you can try your hand at calligraphy and explore a vast collection of writing instruments. | Pen Museum

26. Birmingham’s catacombs
Join renowned tour guide Kevin Thomas for an unforgettable walking tour of the Birmingham Catacombs | Local TV

27. Peaky Blinders link to the city
There's a Peaky Blinders restaurant at Birmingham Airport, you can even head down to Steven Knight's studios in Digbeth where a huge mural has been painted of the iconic TV drama. You can visit the places where the show was filmed, take a Peaky Blinders walking tour, there are Peaky themed pubs. You could even head to Small Heath, the neighbourhood where the show is set. | Birmingham Airport


