Despite concerns from campaigners about a potential drop in visitor numbers, the Midlands remains a must-visit destination, packed with incredible experiences.
According to Insider Media, the region's tourism sector could face a £600m loss this year, with forecasts predicting over three million fewer visitors. The Back British Holidays campaign warns that overnight stays in the Midlands may decline by 2.78 million compared to 2022, hitting rural areas the hardest.
But the Midlands has so much to offer—from world-class attractions and historic landmarks to vibrant cities and stunning countryside. Now more than ever, it's time to explore, support local businesses, and experience everything that makes this region unforgettable.
Stay tuned as we bring you the best reasons to visit! Let us know if we’ve missed any spots from our list.
21. Grand Hotel, Birmingham
The Grand Hotel Birmingham is considered a great place to visit because of its luxurious accommodations in a beautifully restored, historic building, its prime location in the heart of Birmingham, offering easy access to attractions and dining, and its elegant features like a glamorous cocktail bar, a New York-style restaurant, and a stunning Grand Ballroom, all while maintaining the building's original Victorian and Arts & Crafts charm | Grand hotel birmingham - google maps
22. Birmingham Museum and Art Gallery
The Birmingham Museum and Art Gallery is considered a great place to visit because it offers a comprehensive collection of art and history, including significant Pre-Raphaelite works, Victorian art, and exhibits focused on Birmingham's local heritage, all within a beautiful building, making it a well-rounded experience for art enthusiasts and history buffs alike, especially as entry is free. | Jack Rogers
23. Thriving culture scene - ballet, orchestra and theatres
There is so much culture to enjoy in Birmingham - the city even has its own ballet - Birmingham Royal Ballet - and orchestra - City of Birmingham Symphony Orchestra. There is an abundance of theatres featuring star-studded productions, art galleries are aplenty and we host some of the most colourful and energetic festivals you could ever imagine. Its iconic Library of Birmingham is the biggest public library in Europe, which is also home to one of the largest Shakespeare collections in the world and the famous Shakespeare Memorial Room, dating from the Victorian era. | Birmingham Royal Ballet
24. Rev Up at The National Motorcycle Museum
Not many Brummies know about this Museum, but it's perfect hidden gem to dive into the rich history of motorcycles and marvel at the extensive collection of classic bikes. Explore the world’s largest collection of British motorcycles. A must-see for any petrolhead. | National Motorcycle Museum