Isaac Price on his West Brom influence as James Morrison makes claim
Isaac Price did not score or assist at the London Stadium but played a key role in all three goals as his excellent form this season continued.
Isaac Price has been backed to hit bigger heights at Albion - as the star man admitted feeling an important player has helped him this season.
The attacker, who only turned 23 in September, has enjoyed a wonderful campaign for the Baggies so far and was involved in all three goals in Saturday’s thrilling 3-1 win at West Ham.
Price has six goals and two assists in 15 games so far this term and is so often the creator-in-chief for James Morrison’s high-flying Baggies.
Boss Morrison, speaking after the Northern Irishman’s stunning show at the capital, believes there is still more to come from Price on his path to becoming a Premier League footballer.
"Yes - and that's what quality he brings,” said Albion’s head coach when asked about Price’s influence in the victory.
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"He probably felt he didn't feel that chance that came back to him.
"But how hard he works for the team, and then he has that quality.
"But I still think he can go to another level with complete performances.
"Because sometimes he's a bit sloppy, we're just trying to clean that up with him and I'm sure he will be a Premier League player, if he keeps working and staying on path."
Morrison previously spoke about former Everton youngster Price’s potential to become a top flight player in August, after the attacker netted back-to-back doubles against Burnley and Newcastle.
He also has goals in the recent comeback wins over Wrexham and Blackburn, the latter an impudent ‘Panenka’ penalty.
Price, who has a fine record of 11 goals in 36 Northern Ireland caps, has flourished on the left of Albion’s attack since Morrison’s appointment as caretaker in March.
He has 16 goals in 79 appearances for the club since a £2.5million transfer from Standard Liege in Belgium in January 2025, one of the club’s most successful buys of the Bilkul era to date.
Price admitted that a sense of importance in the side under Morrison this season has helped him find more consistent performances.
"This year especially it's a lot to do with the gaffer and the backroom staff,” Price said.
"I've probably had a role this year where I feel like I'm important and a big part of the team.
"When the team is playing well and you're playing well, you've got to enjoy playing football and playing in front of fans, that's the buzz that you get.”
The Yorkshire-born attacker added: "I think there has always been the belief, since the manager's come in his installed that belief in all the players, and the new players that have come in have got that now as well.
"There are a lot of short-term targets. I had a pretty good start to last year and then we struggled in the middle and picked it back up at the end.
"I think it's more about the short-term goals. I've got belief in myself that I can score and get assists.”