Despite concerns from campaigners about a potential drop in visitor numbers, the Midlands remains a must-visit destination, packed with incredible experiences.
According to Insider Media, the region's tourism sector could face a £600m loss this year, with forecasts predicting over three million fewer visitors. The Back British Holidays campaign warns that overnight stays in the Midlands may decline by 2.78 million compared to 2022, hitting rural areas the hardest.
But the Midlands has so much to offer—from world-class attractions and historic landmarks to vibrant cities and stunning countryside. Now more than ever, it's time to explore, support local businesses, and experience everything that makes this region unforgettable.
Stay tuned as we bring you the best reasons to visit! Let us know if we’ve missed any spots from our list.
1. National Trust - Birmingham Back to Backs Museum
Recently named as the UK’s best hidden gem by TripAdvisor. This distinctive attraction stands as a meticulously preserved 19th-century residential court—the very last surviving court of back-to-back houses in the city. Known as the Birmingham Back to Backs, or simply Court 15, these houses were constructed around communal courtyards—a common architectural feature in Britain’s bustling industrial towns during the 19th and 20th centuries. They offer a fascinating glimpse into the lives of working-class residents from that era. Book a tour online | Google
2. Cadbury World
Cadbury World is considered a great place to visit because it offers a fun and interactive experience that delves into the history of chocolate, the Cadbury brand story, and the chocolate-making process, allowing visitors to learn about the origins of cocoa beans, see demonstrations of chocolate production, and even participate in chocolate-related activities, all while enjoying a themed and immersive environment, making it a great day out for chocolate lovers of all ages | Cadbury World Photo: Submitted
3. Swan boats in Cannon Hill Park, Birmingham
Cannon Hill Park is considered a great place to visit because it offers a diverse range of activities for all ages, including beautiful gardens, lakes for boating, a dedicated wildlife conservation area, a children's play area, the Midlands Arts Centre (MAC) with its theatre and cinema, sports facilities like tennis courts, and a variety of food options, all within a central location in Birmingham making it easily accessible for many people. | ahisgett/Flickr
4. Brindley Place
Tree-lined squares, international cuisine and an enviable canalside location make Brindleyplace one of Birmingham's most picturesque and electric destinations. Explore the canal quarter at leisure. | Brindley Place