Taco Bell fans excited as fast food chain outlet set to open in Merry Hill this weekend
The California founded restaurant chain, known for its tacos and burritos, is opening a new eatery on Saturday, with plenty of giveaways
Fans of Mexican restaurant chain Taco Bell have been getting excited at the news the fast food chain is set to launch a new outlet at Merry Hill this weekend.
The California founded restaurant chain, known for its tacos and burritos, is opening a brand new eatery on the Upper Retail Park on Saturday July 11.
Located at Unit 11a Merry Hill Retail Park, Merry Hill, Brierley Hill, the new location will serve up fan favourites such as the Crunchwrap Supreme, Crunchy Taco Supreme and Volcano Burrito, as well as a range of vegetarian options.
Taco Bell has also launched a new limited-time menu item - the BBQ Habanero Burrito, and this is joined by BBQ Habanero Chicken Tenders and Chocolate Churro Bites – and the hotly anticipated Mountain Dew Baja Blast.
To celebrate the opening, 100 exclusive Taco Bell T-shirts will be up for grabs for the first 100 customers. Guests can also enjoy free cinnamon twists with any purchase all day on opening day and Red Bull will be on site to fuel the fun.
Taco Bell Merry Hill is a franchise operated by Campana Ltd, which runs 24 restaurants across the UK - a key growth market for Taco Bell, which now has over 150 locations nationwide and more new restaurant openings planned throughout 2026.
Chet Patel, chief marketing officer of Taco Bell UK & Europe, said: “At Taco Bell, we’re world famous for our unique and craveable menu, flavour explosion and bold experiences from innovative new items to iconic classics.
“We’re excited to bring our unique brand culture and connect with the people of Dudley.”
With more than 7,500 restaurants worldwide, Taco Bell’s opening in Merry Hill marks the next phase of its international expansion of the business, particularly across Europe and other key regions.
The new restaurant, which will be open from 10am to 11pm daily, features the latest digital innovations to boost guest experience, including free Wi-Fi, charging outlets and comfortable seating, alongside multiple ordering channels to make visits fast and easy.
Customers can also sign up for Taco Bell Rewards through the app and new members receive a complimentary Crunchy Taco.
Fans of the chain have welcomed news of its arrival on Facebook, with one poster describing the opening of the new Merry Hill eatery as “the best thing that’s ever happened to me”.
Another said: “Yesss, my favourite takeaway!!!”