This Morning viewers go wild for Alison Hammond’s outfit despite Sir Ian McKellen calling her ‘an omelette’

Alison Hammond rocked a colourful, summery look for today’s episode of This Morning.

Alison Hammond and Dermot O'Leary were 'roasted' by 84-year-old Sir Ian McKellen. (Photo - ITV)Alison Hammond and Dermot O'Leary were 'roasted' by 84-year-old Sir Ian McKellen. (Photo - ITV)
Alison Hammond and Dermot O'Leary were 'roasted' by 84-year-old Sir Ian McKellen. (Photo - ITV)

Alison Hammond has got ITV’s This Morning viewers in a frenzy on social media. The presenter, 48, from Birmingham, is often praised for her glamorous style, and today is no exception. 

Kicking off the first official day of summer, Alison flaunted in a bold yet classy outfit. She donned a shirt and trouser matching set, both orange, yellow, and blue with interesting patterns. The presenter paired the vibrant set with a simple yellow top underneath.

Viewers of the ITV breakfast show have taken to social media to ask where they can purchase the new Great British Bake Off presenter’s tropical look. One user said: “Where can I get Alison’s outfit?” Another said: “@AlisonHammond loving your outfit today Alison x”.

However, the former Big Brother contestant’s look was not to everyone’s taste. Sir Ian McKellen made an appearance on today’s airing, most known for his role as Gandalf in the immensely popular Lord of the Rings series.

The legendary actor also wore a bold outfit of his own, and Alison ended the interview with Ian by saying: “I love your top by the way, very nice.” The 84-year-old, wittily responded: “Well I thought you two had come as an omelette”, gesturing towards Alison and Dermot O’Leary’s yellow and white outfits.

Of course, Alison Hammond responded with bellowing laughter, much to the delight of the globally adored CBE actor.

It’s not the first time that the Birmingham-born TV star’s clothes have been the topic of conversation however. On a daily basis, This Morning viewers flood social media and scour Google to find out where she buys her clothes from. 

Unknown to many fans, Alison actually sells her pre-owned clothes on the website Most of her clothes on the site are from high-street brands such as ASOS, BooHoo, Burton, and Mango.

She has also previously praised ASOS’s Curve collection. Speaking at This Morning Live, Alison said: “I love ASOS Curve. I think they’re brilliant”. Some of her most memorable looks can be found on the Instagram page of This Morning’s resident stylist, David O’Brien.