World’s ‘most instagrammable cafe’ to open at Birmingham Bullring - and it’s looking pretty pink

Birmingham Bullring may be one of the most photographed landmarks in the UK with its iconic bronze bull and Selfridges.

But it is about to get another world renowned addition as a cafe - renowned for its instagram-ability across the globe - is due to open at the shopping centre. EL&N Cafe has venues in London, Paris, Milan, Dubai, Riyadh, Doha, Jedda and more. Influencers flock to its venues for its unique vibe and pretty pink decor.

The Birmingham Bullring branch will be the first one in the Midlands - and it’s opening in the Rotunda Square area next to Zara - where the Commonwealth Games official store was based last year. EL&N Café has close to one million followers on social media. The brand is known for iconic flower walls, pink interiors, stunning latte art and delicious patisserie.

It’s not the first time that the Bullring has welcomed influencer-friendly brands. Influencer and Love Island star Alex Bowen previously modelled his summer wardrobe picks from the Bullring last year.

Earlier this year influencer Liunlulan hosted a self lov event. And Youtuber James Charlies caused mayhem at the shopping centre when he opened make up store Morphe in 2019.

The news of EL&N Café opening follows last month’s announcement that Birmingham City Council has unanimously approved Bullring & Grand Central owner Hammerson’s transformational plans to bring to life ‘Drum’, the repurposing of the former department store at Grand Central, part of its Birmingham Estate, into 200,000 sq ft of modern wellbeing-designed offices.

The new EL&N Café will serve a menu packed with Instagrammable drinks including a pink Turkish Delight Hot Choc, Ruby Lattes and Chemex Strawberry Mojitos, as well as grid-worthy cakes, Afternoon Tea options and EL&N Café’s classic all day brunch selection.

Dan Murphy, General Manager at Bullring & Grand Central, commented:“We’re thrilled to share the news that EL&N Café will be joining the centre this year. This unique concept is proving extremely popular throughout the world and will offer our customers a new and exciting experience so we look forward welcoming EL&N Café to the centre later this year.”

Alexandra Miller, Founder of EL&N Café, said: “Opening our Midlands’ debut is a major milestone for us. We are delighted to be coming to Birmingham and there is no better location to be than the iconic Bullring.

“When I launched the brand, my goal was to provide consumers with a memory that could last forever and opening a space in a renowned destination like Bullring is reminiscent of that, I can’t wait to bring this experience to a new demographic of customers.”