Bullring's new store: YouTube sensations Sidemen 'bringing the heat' to Birmingham with opening expected to draw huge crowd

The popular YouTube collective, Sidemen, is set to open a new clothing store in the heart of Birmingham’s Bullring shopping centre.

The Sidemen, a group of seven friends including well-known personalities like KSI, have amassed a massive following on YouTube with over 21.6 million subscribers and six billion video views.

Their brand, Sidemen Clothing, has become a hit among fans, and the new store is expected to attract a significant crowd.

The new store will be located in the unit formerly occupied by Menkind, nestled between Foot Asylum and JD Sports.

The Bullring management has already put up hoardings announcing the upcoming store with the message: "SDMN. Store opening soon."

Bullring & Grand Central took their excitement onto social media about the new addition, stating, "Sidemen Clothing is bringing the heat to Bullring. Are you ready for this, bab?"

This will be the Sidemen’s first clothing store in the Midlands, marking a significant expansion of their physical retail presence.

In addition to their clothing line, the Sidemen have also ventured into the food industry, opening a chicken restaurant at Merry Hill last year.

Their diverse business ventures expanded with their growing influence and popularity beyond the digital realm.

The exact opening date for the new store has not been revealed yet, but it is expected to be soon.

Fans and shoppers alike are eagerly awaiting the grand opening, which promises to bring a fresh and exciting shopping experience to the Bullring.

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