Photos: Inside the UK's largest 'Jellycat store' at Birmingham's Bullring

The Jellycat section of the store opened today Friday, November 15.

The Bullring and Grand Central has released images on its social media pages of the new Jellycat store.

Jellycats are the latest trend taking the world by storm; originally launched in 1999, the brand has taken off in the past few years thanks to social media and has gathered a cult-like following, with people wanting to collect different variants. 

They have been round for years, but their popularity has skyrocketed recently thanks to content creators sharing their collections on social media. Thanks to the power of social media platforms like TikTok and Instagram, the popularity of the small cuddly toys has soared.

Take a look at the photos below:

All photos from Bullring and Grand Central