Largest Jellycat space in UK dubbed 'never-before-seen concept' to open at Selfridges in Birmingham's Bullring

The Jellycat section of the store is set to open this Friday (November 15).

A statement on Bullring and Grand Central’s Facebook pages said that the space will be a ‘brand-new, never-before-seen concept’.

Jellycats are the latest trend taking the world by storm; originally launched in 1999, the brand has taken off in the past few years thanks to social media and has gathered a cult-like following, with people wanting to collect different variants. 

Jellycats have been around for years, but their popularity has skyrocketed recently thanks to content creators sharing their collections on social media. 

Thanks to the power of social media platforms like TikTok and Instagram, the popularity of the small cuddly toys has soared. 

Statement

The statement on the Bullring and Grand Central social media pages, read: “And you thought we were done with surprises! The largest Jellycat space in the UK is set to open at Selfridges Bullring this Friday, 15/11/2024.

“What’s more, it’s a brand-new, never-before-seen concept.”