Video: Aston Villa star Jacob Ramsey kicks off TOCA Social opening at Birmingham Bullring

TOCA Social, the world’s first and only immersive football and dining experience - currently based in London - has announced it will be launching its second UK site in Birmingham’s Bullring.

Aston Villa star Jacob Ramsey is among those excited for the new launch - and had a bit of a kick around Birmingham city centre to celebrate. You can see the star showing off his skills around the Library of Birmingham, Victoria Square and the The Bull outside the Bullring, where the venue is set to open from June 2024.

What's so special about TOCA Social?

What makes TOCA Social so special is that it combines immersive football-based gaming with five-star food and drink - so you can eat, drink and score!. Guests can book a private playing box for up to 12 players, with prices starting at £12 per person at the venue which will be above M&S, where Debenhams used to be. 

Choosing from a variety of interactive games, enabled by innovative ball delivery and tracking technology, TOCA Social bridges the physical and digital worlds in a way never seen before. Each of the five games has been designed for all ages, abilities, and football interests, so that everyone can have fun together. 

What can you tell us about the food at TOCA Social?

TOCA Social’s fun and creative food menu has been designed to complement and enhance the games’ experience, offering sharing dishes so good that friends will come even if they are not playing the game. TOCA drinks are based around classic cocktails with innovative new serves backed up by a full bar offering. 

TOCA Social Birmingham will feature 23 interactive football boxes and four bars across two floors, becoming one of the city’s largest competitive socialising experiences. 

When is TOCA Social opening at Birmingham Bullring?

The venue will be open seven days a week from June 2024 and times will vary (you can see full details below). Packages can be found for a variety of occasions, including corporate events, special occasions, screening events and festive parties.

Sign-ups for first access can be registered at TOCA Social Birmingham. And here is the information on those opening times: Monday - Wednesday from 12pm-11pm, Thursday 12pm-12am, Friday 11am-1am, Saturday 9am-1am, and Sunday 9am-11pm

What has TOCA Social said about its new opening at Birmingham Bullring?

Founded in 2016 by two-time U.S World Cup and former MLS and English Premier League midfielder, Eddie Lewis, TOCA first made its UK debut in August 2021 in London’s The O2, and has since found a name for itself as a leading hospitality experience in the capital.

Alex Harman, President at TOCA Social, said, “We’re thrilled to finally announce that TOCA Social will be officially opening in Birmingham this summer. Birmingham is not only a fantastic city for football, but is also famed for its culturally rich and diverse hospitality scene, so it felt only right to launch our second site there."