Giant homeless sculpture unveiled outside Bullring and Grand Central - here’s why

Visitors will be able to support the fight to end homelessness by scanning the QR codes surrounding the sculpture in Birmingham or donating within St Martin’s Church.
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A 4.3m tall sculpture, commissioned by homelessness charity Crisis, has arrived outside the Bullring and Grand Central.

The sculpture was unveiled on Thursday (8 December).

With the homelessness crisis set to worsen in 2023, Bullring and Grand Central will be hosting the sculpture in St Martin’s Square until 11th December.

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The sculpture, which is named Alex, has been set up to serve as a reminder about the hundreds of thousands experiencing homelessness each year.

The sculpture, which is named Alex, serves as a reminder to look up and take action for the hundreds of thousands experiencing homelessness each yearThe sculpture, which is named Alex, serves as a reminder to look up and take action for the hundreds of thousands experiencing homelessness each year
The sculpture, which is named Alex, serves as a reminder to look up and take action for the hundreds of thousands experiencing homelessness each year

How to help

Some of the shops and restaurants at the centre will be delivering products and donations to a donation point that has been set-up at St Martin’s Church as well as encouraging shoppers to visit the sculpture and provide support if they can.

Bullring & Grand Central has also donated a number of sleeping bags and warm clothing to the church’s appeal, which will be distributed to those who need it in the region.

Visitors are able to support the charities’ fight to end homelessness by scanning the QR codes surrounding the sculpture or donating within St Martin’s Church.

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Whats’s been said about the sculpture?

Danielle Bozward, Marketing Manager at Bullring & Grand Central, said: “With the cost of living ever-present and the colder months upon us, there has never been a more crucial time to help people experiencing homelessness.

“At Bullring & Grand Central we’re incredibly proud to support Crisis in its goal to take action against homelessness. Together with the people of Birmingham, this Christmas, we’re eager to encourage generosity and achieve great things.”

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