The Tom Brady effect has a huge influence on Birmingham City’s social media following

Birmingham City has seen its social media following increase drastically since announcing Tom Brady’s investment into the club.

The NFL legend, who is widely regarded as one of the best sportspeople of all time, has become a minority owner of Birmingham ahead of the new Championship season.

The 46-year-old will use his extensive leadership experience as a seven-time Super Bowl champion to become the Chairman of a new Advisory Board at St Andrew’s. In his role, Brady will oversee a variety of aspects of the club, including the sports science department to advise on health, nutrition, wellness and recovery systems.

Following the huge announcement, Blues have also seen a huge increase of followers on the club’s social media accounts. Brady, one of the most famous celebrities in the US, has 14.1 million followers on Instagram and 3 million Twitter followers.

And on Blues’ social media, the presence was immediately felt. Research from sports media group Better Collective shows that the club’s new follower rate increased by almost 10,000% on Instagram and 1,000% on Twitter since Brady’s announcement.

The official Birmingham City F.C. Instagram account has roughly 243k followers. Since the 21st of July, the account has gotten 65 new followers daily on average. Yesterday, on August 3, they got a whopping 6,352 new followers. That’s an increase of 9,672.31% compared to the average number of new followers they’ve gotten in the last 2 weeks. The club now has 243k followers on Instagram and it had roughly 236, 648 before.

Over at Twitter, there’s been similar results for the official Birmingham City FC account. The past two weeks have seen their followers increase by 96 on average each day. Since the news broke about Brady’s involvement, their followers have increased by 1,293. That’s an increase of 1,246.88% compared to the daily average. The club had 424.3k followers before Brady’s announcement on Thursday and they now have roughly 425.6k followers on Twitter.

Google searches for ‘Birmingham City F.C also unsurprisingly took a big spike across the US following the announcement as Tom Brady fans probably wanted to familiarize themselves with Brady’s new adventure. Interest peaked on Sunday at 1:00 pm. The research shows that fans from these 5 states showed the most interest in the ‘Birmingham City F.C’ search term:

1. Massachusetts
2. Alabama
3. Rhode Island
4. New Hampshire
5. Maine

What has Brady said about his role at the club?

In the club’s announcement video, Brady said: “So here’s the deal. I’m officially coming on board at Birmingham City Football Club,” Brady said. And maybe you’re asking, what do you know about English football, Tom?

“Well, let’s just say, I’ve got a lot to learn. But I do know a few things about winning and I think they might translate pretty well. I know success starts with the work put in when the world isn’t watching. I know a team is nothing without the city that shows up and stands behind it. Most importantly, I know I like being the underdog.

“The road’s been long for Birmingham, but these fans have never stopped believing. We’ve got a song that says no matter what, you keep right on to the end of the road. And I’ll be on that road with you. I’ll see you at St Andrew’s soon. It’s time to get to work. Let’s go,” Brady continued.