‘Looked ridiculous’ - Simon Jordan aims dig at former Aston Villa captain Jack Grealish

Grealish is reportedly on the brink of agreeing an ‘unprecedented’ brand deal with Gucci

Former Crystal Palace chairman Simon Jordan has said that Jack Grealish “looked ridiculous” in some of the clothes he wore to the Kell Brook vs Amir Khan fight at Manchester Arena in February.

Speaking on his talkSPORT show, Jordan was discussing the news that the former Aston Villa captain is on the verge of signing a major endorsement contract with Gucci.

Jordan actually praised Grealish for getting a deal with the high-end Italian fashion company, before aiming a small dig at his dress sense.

Simon Jordan was speaking on his talkSport programme with Jim White. (Photo by Julian Finney/Getty Images)

He said: “They can all wear what they want, as long as their primary function in life, their reason for getting those commercial endorsements is maintained.

“I don’t have any problem with what they dress like, I have a problem with what they perform on the pitch.

“I don’t care if he dresses himself in head to foot in someone else’s underpants, I couldn’t care less.”

He added: “I actually think Jack Grealish getting a brand deal for Gucci is very good for him, because ultimately I’ve always said that footballers should be able to generate revenue from other sources, and the reasons why I’ve said that is because I hoped it would reduce the cost implications of football.

“And I do think they diminish these brands some of them, because you saw him (Grealish) walking around at the Manchester Arena, it looked ridiculous in some of the gear he’s got on.

“Money talks and wealth whispers; if you’re covered head to foot in Gucci branded paraphernalia, there’s not a lot of elegance, there’s no subtlety about it is there.”

According to The Athletic, the deal the Manchester City midfielder is set to sign with Gucci is believed to be worth seven figures.

The report states that as Gucci usually uses star names from the acting and music industries, the fact the company is joining forces with Grealish highlight’s the Birmingham-born player’s ‘global appeal’.

The partnership would reportedly make Grealish an official ambassador of the iconic Italian company, a move which The Athletic says is ‘unprecedented’ for a sportsperson.

A message from the editor:

Thank you for reading. BirminghamWorld is Birmingham’s latest news website, championing everything that is great about our city - reporting on news, lifestyle and sport. We want to start a community among our readers, so please follow us on Facebook,Twitter and Instagram, and keep the conversation going.