Aston Villa captain Tyrone Mings announced as new global ambassador for Mitre
The partnership will see Mings feature in Mitre’s ‘Different League’ campaign
and live on Freeview channel 276
British football brand Mitre has unveiled England International and Aston Villa captain Tyrone Mings as the brand’s new global ambassador.
The partnership sees Mings feature in Mitre’s ‘Different League’ campaign and support its partnership with The FA Competitions including The Non-League FA Vase Final this weekend.
The 29-year-old Villa captain, who has appeared at every level of the game from non-league to professional, has been playing with Mitre footballs from a young age.
Off the playing field, Mings is also known for giving back to the community through the Tyrone Mings Academy.
It provides professional football coaching for children of all abilities aged between 6-16 in the South West and Midlands.
Mitre is now supporting the academy with its latest footballs and equipment in a collective effort to help bring accessibility and enjoyment to the next generation.
What has Mings said about his new role?
Putting pen to paper with Mitre, Mings said: “In my opinion, you can’t talk about English football and all its history without talking about Mitre. It’s always been a brand that has been at the heart of the game.
“Some of my earliest memories of playing football as a kid at Chippenham, were with Mitre balls and together, we are committed to getting even more kids playing football for the love of the game.”
Simon Breckon, Global Brand Director at Mitre added: “We’re over the moon to be partnering with Tyrone. He encapsulates everything we stand for as a brand and his history of playing with Mitre throughout the years, makes him the ideal ambassador to help us build even greater awareness of the brand.
“As an influential player both on and off the pitch, he shares our values, and we’re looking forward to supporting his own ambitions through the Tyrone Mings Academy.”
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