A new interactive football bar will open at the Debenhams site in the Bullring
The world’s ‘first interactive football and dining experience’ will open a bar in part of the former Debenhams store in the Bullring.
TOCA Social, a new dining and entertainment brand, will combine football-based games and American dining cuisine, and will join Marks and Spencer, which will also open in one of the old Debenhams units in the lower and mid-levels of the Bullring.
TOCA Social will be located above M&S, taking over the top floor of the fashion retailer, which closed earlier this year - both are due to open in 2023.
The announcement follows the opening of the mini golf course, Treetop Adventure, which opened its doors in the former Forever 21 fashion store unit in the Bullring earlier this year.
The popular mini golf venue has two indoor 18-hole mini golf courses – the Tropical Trail and Ancient Explorer – as well as a Bonus 19th hole which gives guests the chance to win a free round.
The TOCA brand recently launched its first venue at The O2 in London, which has three bars, selfie booths, arcade machines and a Willy Wonka inspired dessert room.The new TOCA Social space at Bullring & Grand Central will have immersive pitches where groups can socialise and play a series of football-based games, enabled by innovative ball delivery and tracking technology.
What have Bullring boses said about the new venues?
Harry Badham, chief development and asset repositioning officer at Hammerson, said: “Repurposing this important space at Bullring and Grand Central has given us an exceptional opportunity to create not only the latest store and food hall concept with one of the nation’s best loved retailers, but also to partner with one of the UK’s most exciting new immersive social and entertainment business.
“Together they will offer something completely new to Birmingham and our customers as we work towards expanding and diversifying the purpose of our estates.”Alex Harman, TOCA Social president, added: “TOCA Social are excited to bring the world’s first interactive football and dining experience to the UK’s second largest city. Bullring is an iconic destination, and we are delighted to play our part in its repositioning towards social experiences.”
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