Shoppers have been flocking to Wingstop for a tasty break from checking out the latest looks since it opened at the Bullring.
It’s no wonder the chicken shop has proven so popular with Birmingham - after all it’s won some pretty high profile fans since the first restaurant opened in Garland, Texas in 1994.
Wingstop collaborated with Stormzy for his birthday bash, and with hip hop artist KSI - one of YouTube’s biggest stars with a combined social media reach of over 40 million - for his Speed Dating series.
Midland artists Jorja Smith and Lady Leshurr are also fans - with Lady Leshurr performing a secret gig to celebrate the opening of the Bullring branch (on St Martin’s Walk where EAT used to be).
The Bullring has lost some major brands since the pandemic struck, so it is a positive sign for Birmingham’s retail scene to see a prominent brand open.
But why do these big artists love Wingstop so much?
The award-winning Wingstop concept, which utilises US aviation nostalgia for its branding, prides itself on its quality product and bold flavour variety.
The chicken shop is all about taking their wings to another level, saucing and tossing the freshest flavours to make their meals as tasty as can be.
Classic wings, boneless wings and tenders are all available hand-sauced-and-tossed with a selection of 10 bold flavours.
There is: Lemon Pepper, Atomic, Mango Habanero, Hawaiian, Louisiana Rub, Original Hot, Spicy Korean Q, Hickory Smoked BBQ, Brazilian Citrus Pepper and Garlic Parmesan.
The Wingstop menu includes sweet potato fries, regular fries and loaded fries which can be customised with seasoning. There’s a dip selection too and a dessert menu.
If you’re not sure what to order, there’s a the brand has created its own Winstop Wing calculator to help you decide.
American rapper Rick Ross especially recommends Wingstop Lemon Pepper Wings.
In fact he likes them so much that he now owns 28 Wingstop venues!
Wingstop has more than 1,500 locations worldwide and has a vision of becoming a Top 10 Global Restaurant Brand with branches in Mexico, Colombia, Panama, Singapore, Indonesia, Malaysia, UK, France and the United Arab Emirates - in addition to the UK and US.
See Lady Leshurr perform at Wingstop launch party at the Bullring
Birmingham rap star Lady Leshurr, who became a household name from ITV’s Dancing On Ice series, wowed the crowds when she performed at a secret gig to celebrate Wingstop opening at the Bullring in August.
There was also an impromptu performance by Drill Rapper M1llionz and Sideman as well as guest appearances from artists Iyee Pull It, RMarni, and Mooks.
DJ Cuppy (who boasts a following of 7.5m) and DJ Corey also joined the show.
Tom Grogan, Director of Lemon Pepper Holdings (Wingstop UK) said: “What a wild ride for our first opening in Birmingham. We have really arrived with a bang and I hope to see many more fans in the store from today.”