Salad bar chain Choppaluna to open restaurant in Birmingham

A new salad bar is set to open in Birmingham in the new year.

Salad bar chain Choppaluna, which specialises in salad bowls and wraps, has laid out plans to open 10 restaurants across the UK.

The casual dining and food-to-go brand opened its first UK site in London in October 2020, but has said it will now kickstart plans to rapidly grow across the country.

The company said the expansion will start with plans to open another London restaurant in High Holborn in the first quarter of next year.

A site in Glasgow will open in the second quarter, alongside openings in Edinburgh, Manchester, Oxford, and Cambridge, as well as Birmingham later in the year.

The group said a number of further locations will be announced next year.

The company, which operates in London’s Bloomsbury and has sites in Germany, is the latest concept from Hero Brands, which also owns the German Doner Kebab and Island Poke chains.

What’s been said about the opening?

Choppaluna was founded by Nikras Agha and Bijan Azadfard.

Mr Agha said: “We are excited to be forging ahead with our growth plans to bring our super-delicious, healthy dining experience of guilt-free indulgence across the UK.

“It is particularly pleasing to forge ahead with plans to open seven new restaurants across the UK so quickly after the launch of our first restaurant in London Bloomsbury in October 2020, and in my hometown of Berlin last year – it’s a huge achievement for our team.

“The opportunity is truly resonating with our franchise partners within the Hero Brands group and we will work with them to explore opportunities for further expansion throughout the UK.”

Food-to-go and casual have faced a heavy impact from the pandemic as a result of enforced closures as well as reduced footfall, as many office workers stayed at home instead of seeking lunch in centres.

Nevertheless, the business and owner Hero Brands remain optimistic about its long-term future.

Athif Sarwar, Hero Brands chief executive, said: “Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future.

“Eating out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food and an aspirational experience that is shareable on their social channels.

“Choppaluna responds to this trend and we worked very closely with Nikras and Bijan to develop the brand and a proposition that truly disrupts the healthy eating space.

“Expanding across the UK is a huge achievement for them both and we will give them unrivalled industry expertise as they forge ahead with their growth ambitions.”

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