I visited the opening of Sidemen's new store in Bullring and saw a packed crowd go into a screaming overdrive

YouTube pioneers The Sidemen opened their new SDMN Clothing store at the highly sought-after Bullring in Birmingham today(4 October)

This marks the second physical SDMN store, giving fans the opportunity to purchase the group’s distinctive designs in person.

The excitement was noticeable as I approached the Bullring in Birmingham.

The anticipation was palpable, with fans of all ages gathered on all three floors, eagerly waiting for the grand opening of the Sidemen’s new clothing store, SDMN. The crowd was buzzing with energy, and the music from the DJ booth only added to the electric atmosphere.

Some dedicated fans had been waiting since 11:00 AM, hoping to secure a front-row spot to catch a glimpse of their favorite YouTubers.

As the clock struck 2:00 PM, the moment we had all been waiting for finally arrived. The store shutters began to rise, and the crowd erupted into cheers.

The song “Fein” by Travis Scott blared through the speakers, setting the perfect tone for the grand reveal.

The Sidemen – KSI, Simon (Miniminter), Ethan (Behzinga), Harry (W2S), Josh (Zerkaa), Tobi (TBJZL), and Vikkstar – made their entrance, joined by none other than the Teenage Mutant Ninja Turtles. The fans went wild, screaming and calling out each YouTuber’s name, hoping to catch their attention.

The Youtube stars started their journey in 2013. They have since become some of the most high-profile internet personalities in Europe, with over 21.6 million subscribers and 6.4 billion video views, along with a massive following across various social media channels.

Security had their hands full, holding back the enthusiastic crowd.

KSI took the microphone and shouted, “Birmingham, are you ready?” The response was deafening as thousands of fans screamed “Yes!” in unison.

To make the opening even more special, KSI led the countdown, “3… 2… 1…” and black and white confetti rained down, sending the crowd into a frenzy.

After a few minutes of soaking in the adoration of their fans, the Sidemen made their way off the stage.

The excitement didn’t end there, though.

Despite their brief appearance, the energy remained high as fans lined up to enter the new store.

The wait was long, but the excitement of being among the first to shop at the SDMN store made it all worthwhile for fans as they were eager to get their hands on the latest SDMN merchandise.

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