Popular YouTube Stars ‘Sidemen’ opening 'highly anticipated' clothing store in Birmingham Bullring

YouTube pioneers The Sidemen are set to open their new SDMN Clothing store at the highly sought-after Bullring in Birmingham today.

This marks the second physical SDMN store, giving fans the opportunity to purchase the group’s distinctive designs in person.

The Sidemen, consisting of best friends Olajide “KSI” Olatunji, Simon “Miniminter” Minter, Josh “Zerkaa” Bradley, Tobi “TBJZL” Brown, Ethan “Behzinga” Payne, and Vikram “Vikkstar123” Barn, started their journey in 2013. They have since become some of the most high-profile internet personalities in Europe, with over 21.6 million subscribers and 6.4 billion video views, along with a massive following across various social media channels.

Sidemen Clothing, often abbreviated to SDMN, is a merchandise brand owned by the Sidemen. Established in 2013, the brand’s rise has coincided with the Sidemen’s ever-growing online presence and their constant connection with a vast global audience. The new 4500 sq ft store in the Bullring will feature a wide array of merchandise products, including a new SDMN x Teenage Mutant Ninja Turtles collaboration range.

Speaking on the opening of the new store, SDMN Clothing MD Matt Peters stated, “We’re incredibly excited to be joining forces with the Bullring to bring the Sidemen brand to Birmingham. Last year we established that the brand absolutely works in a physical retail space, and with our new store, we’re confident we will continue to evolve and flourish as a unique fashion brand.”

Located between Foot Asylum and JD Sports in the Bullring, the new store will offer a range of Sidemen-branded clothing, including limited-edition items that are only available in-store. This marks a major milestone for the group as they continue to grow their physical retail presence.

The opening event will begin at 12pm, where fans will have the chance to see the Sidemen performing and be among the first to shop the exclusive merchandise.

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