Glistening gold award for Cadbury World in Bournville from VisitEngland

Bournville’s internationally renowned tourist attraction is the only tourist attraction in the UK to get the top honour

Cadbury World

Twenty-six tourist attractions across the country have been honoured with VisitEngland Attraction Excellence Awards for 2020-21.

But Cadbury World is the only one to get the prestigious gold standard recognition.

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Designed to celebrate excellence within the tourist attraction sector, VisitEngland assesses all aspects of the visitor experience including arrival, what’s on offer inside the venue, appearance and presentation, cleanliness, toilets, catering, retail and staff.

The Gold Accolade is only awarded to those attractions that offer the very best overall visitor experience.

The Bournville-based attraction received its highest scores to-date in four of the categories - arrival, attraction, toilets and staff.

VisitEngland also made a special mention regarding the Cadbury World team, who they described as extremely helpful and enthusiastic in the evaluation.

The Coffin Works in the Jewellery Quarter was also recognised in the VisitEngland Awards. It received the Best Told Story accolade.

Bromwich Hall - The Manor House Museum in West Bromwich won a Hidden Gem gong.

Christmas at Cadbury World

5 things about Cadbury World

  • Cadbury World is a popular family attraction based in the historic village of Bournville, just outside Birmingham city centre.
  • Visitors learn all about the history, magic and making of Cadbury chocolate.
  • There are a number of interactive zones and a team of in-house chocolatiers to help you on your journey of discover.
  • It is home to the World’s Biggest Cadbury Shop and an on-site Cadbury Café.
  • Visitors can enjoy an unmissable 4D Chocolate Adventure

What has Cadbury World said about the win?

Gerrard Baldwin, general manager at Cadbury World, said: “We’re delighted to receive VisitEngland’s Gold Accolade at this year’s awards. It’s fantastic that this award recognises the exceptional customer service that our brilliant team provides to visitors every day, as well as everything our chocolatey zones offer to guests.

“After a challenging year, this is a real tribute to all of the team here at Cadbury World, who work incredibly hard to deliver our gold standard experience!”

To view the full winners of VisitEngland’s 2020-21 awards, click here.

For more information and to book Cadbury World tickets click here

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