Cherished 155-year-old Black Country bakery makes its big comeback to high street today

Firkins bakery in West Bromwich re-opens today after ten years away from the high street

Coinciding with the opening of a new indoor market which has opened on the High Street in West Bromwich and replaces the existing indoor market situated in Kings Square.

The reopening in West Bromwich marks a new chapter for the bakery, today there is much celebration in West Bromwich as the bakery which has been longed missed makes its actual return today.

As part of this re-vamp, Firkins has returned to a new base inside the new indoor market.

Founded in 1870 by Mary Firkin in Carters Green, West Bromwich, the bakery first made its name with award-winning pork pies before growing into one of the largest regional family bakeries in the country.

In March 2015, the bakery shut down all of its physical locations, which led to the loss of more than 100 jobs. The bakery then relaunched online in 2020 to celebrate its 150th anniversary, focussing on offering cake decorating tools and equipment for both professional and hobby bakers.

Ahead of the re-opening, Rob Green, managing director of Firkins said:

"We’ve been overwhelmed by the continued affection for Firkins over the years. It feels only right to return to West Bromwich, where the story began and bring back the flavours and memories that so many people still talk about with fondness."

The project is a part of a £2.61million funding from the Government’s Towns Fund programme, which is supporting regeneration and investment in towns across the country, and £2.03 million funding from Sandwell Council.

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