Birmingham is the birthplace for what is arguably the world’s most iconic chocolate brand - Cadbury.
A nation of sweet tooths, Britons are among the highest consumers of chocolate on the planet and Cadbury has been the nation’s favourite chocolate brand for decades now.
Cadbury is also of course based in Birmingham. Best known for being the home of Cadbury’s chocolate, the picturesque Birmingham village of Bournville has welcomed many visitors from across the globe to Cadbury World over the years.
This week, we’ve decided to take a look at which Cadbury products customers love the most. We’ve looked at the most popular Cadbury chocolates ranked by the number of consumers.
Data from Statista has looked at the Cadbury products ranked by the number of consumers in Great Britain from 2018 to 2021. The data looks at the products with the highest number of consumers in 2018, 2019, 2020 and 2021.
Here are the top 10 most popular cadbury products between 2018 and 2021

1. Dairy Milk
Dairy Milk is the most popular Cadbury’s product. It was the highest selling product between 2018 and 2021. In 2021, Dairy Milk had 22,725 consumers | AFP via Getty Images

2. Twirl
The Twirl was the second most popular product between 2018 and 2021. There were 13,896 consumers in 2021 | Amazon photo

3. Wispa
The Wispa was third on the list, with 13,179 consumers in 2021 | Cadbury

4. Creme Egg
Next up is the Easter favourite Creme Egg. The product had 10,862 consumers in 2021 Photo: Christopher Furlong