The Coca-Cola Christmas Truck to return to Birmingham after 7 years: Dates & more

The iconic Coca-Cola Christmas truck will be returning to Birmingham for the first time in seven years as part of an exciting new UK-wide tour.

The truck was last seen in Birmingham in 2018 and in 2022, the nearest stop was in Wolverhampton. However, in 2023 it is coming to the most visited shopping destination in Birmingham but for one day only.

The iconic red truck began its journey in the UK in Glasgow and now, Bullring & Grand Central have announced when it will visit Birmingham, which will be its last stop.

When & where is the Coca-Cola Christmas Truck visiting Birmingham?

On Saturday (December 9), Brummies will be able to see and experience the magic of the red truck for one day only, between 12pm-8pm.

Families will also get the opportunity to take a memorable photograph with Coca-Cola’s 14-tonne truck, which will be located in St Martins Square.

What to expect from the Coca-Cola Christmas Truck?

Guests will be able to enjoy a wide range of interactive experiences, including a visit to the Ho-Ho-Hoop hut where they can participate in a game for the chance of winning a selection of prizes, including meal-inspired rewards and recycled Christmas tree decorations.

Brummies will be able to collect a free sample of the iconic soft drink, while listening to the Coca-Cola Christmas choir as they perform a set of carols. This year, Coca-Cola has partnered with Neighbourly, a giving platform that provides crucial support to local communities across the UK.

Coca-Cola and Neighbourly will be supporting the local communities across the cities the Coca-Cola Truck Tour will be visiting through a volunteering scheme and donation drive. Those looking to donate to a local community supported by Coca-Cola and the Neighbourly Foundation can do so online, or by using the QR code available at the Truck Tour. At the Birmingham stop, visitors will be supporting Feedo Needo. Feedo Needo is a community-driven organisation that offers food and basic necessities to those in need.  The experience will also lead guests to the 'Discover Your Inner Santa' quiz, inspired by this year’s brand new The World Needs More Santas advert, inviting visitors to take the quiz and unlock their unique Santa personality to embrace and embody.

"The quiz results in four impactful Santa archetypes, 'The Thoughtful Santa', known for putting a smile on people's faces, 'The Joyful Santa', spreading endless fun and cheer, 'The Generous Santa', fostering connections through selfless giving and ‘The Empathetic Santa’, here to listen and learn. The quiz aims to inspire individuals to embrace their Santa archetype and the universal spirit of kindness, giving and friendship at Christmas; no matter how big or small. 

What Bullring & Grand Central said

Dan Murphy, General Manager at Bullring &Grand Central, commented: “We are so excited to welcome back the Coca-Cola Christmas truck as part of its grand tour of the UK and we are encouraging our visitors to take this rare opportunity to see it in person when it arrives. Our partnership with this iconic, high-profile brand marks the start of the festivities at Bullring & Grand Central.”

What Coca-Cola said

Florence Wheatley, Brand Manager at Coca-Cola Company, Great Britain, said: “Coca-Cola has been spreading Christmas cheer for decades and, this year, we’ve added even more exciting elements to make it as magical and merry as possible. Alongside the beloved return of the Truck Tour nationwide and the much loved Holidays Are Coming advert, we have introduced new elements like the World Needs More Santas TVC and an interactive Santa Quiz. We’re also thrilled to extend our partnership with Neighbourly, emphasising spreading kindness and making a positive impact across the UK. Together, we want to inspire year-round acts of goodwill and truly make a difference in all local communities.