The West Midlands attraction named best 'large visitor attraction of the year' in English tourism awards

Find out which West Midlands attraction has been crowned the best 'large visitor attraction of the year' at the English tourism awards.

The Black Country Living Museum in Dudley has just been crowned Large Visitor Attraction of the Year at the VisitEngland Awards for Excellence 2025 — a brilliant win that celebrates its rich industrial heritage, immersive storytelling, and the passion of its staff and volunteers.

The attraction is popular because it brings history to life in a way that feels real. Spread across 26 acres, it’s packed with rebuilt historic streets, characterful shops, working trams, and costumed storytellers who make you feel like you’ve stepped back a century.

Black Country Living Museum - backdrop for Peaky Blindersplaceholder image
Black Country Living Museum - backdrop for Peaky Blinders

Visitors love the old fashioned sweet shop, the fish and chip shop cooking in beef dripping, the chain-making workshops, and the chance to explore real homes, mine tunnels, and traditional pubs.

An open-air museum with actors bringing the tales of the 19th and 20th Century to life in a canalside village.placeholder image
An open-air museum with actors bringing the tales of the 19th and 20th Century to life in a canalside village. | Getty Images/Christopher Furlong

It is also famous for its link to Peaky Blinders. Several scenes from the series were filmed around the museum, especially in its atmospheric backstreets and industrial yards, which has brought a whole new wave of fans through the gates.

With its friendly guides, living history atmosphere, and a couple of proper old pubs to settle into, it stays one of the most beloved attractions in the West Midlands.

You can see the full list of winners here.

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