Clays is opening its first branch outside of London next week - right in the heart of Birmingham and just in time for the festive season.

Birmingham, get ready to lock, load, and lounge in style!

Calling all Brummies! There’s a thrilling new experience heading your way on December 2nd, and trust us—it’s not your average bar night.

BirminghamWorld had the exclusive chance to check out Clays in central London, the virtual clay-shooting sensation that’s about to open its doors in the heart of Brum.

Here's the lowdown on what’s in store for you when this social hotspot opens on New Street next week (December 2). Spoiler: it’s a game-changer!

Clays has two branches in London - and now it is coming to Brum | Emma Walker

placeholder image — Clays has two branches in London - and now it is coming to Brum | Emma Walker

Picture this: we hopped on a train from Birmingham New Street, jumped on the tube to Moorgate, and after a short stroll, landed at the chic London location of Clays.

From the moment we walked in, it was clear - this wasn’t just a bar.

Greeted by a festive vibe, comfy seating, and a buzzing atmosphere, the space was dotted with futuristic shooting booths that screamed fun with a sprinkle of sophistication.

If Birmingham’s branch is anything like this, we’re in for a treat.

Each team is given a shooting booth area | Emma Walker

Before we got into the action, it was time to fuel up. The menu? Amazing. Think juicy chicken sliders, melt-in-your-mouth beef sliders, and crispy truffle fries washed down with delicious, and very pretty, cocktail (or two).

Then, the real magic began. We were ushered to our shooting booth, where the setup felt like a luxe version of a bowling lane. You input your name, snap a quick photo, and prepare to take aim. The high-tech screen in front of you simulates clay targets flying by, and trust us - hitting those suckers is just as thrilling as it sounds.

We played six different games, ranging from beginner-friendly to “are we Olympic-level yet?” - all while ordering cocktails and snacks from the screen. Multitasking has never been so deliciously fun.

The food is delicious, with a varied drinks and cocktail menu | Emma Walker

So, why should you mark December 2nd in your diary? Because Clays isn’t just about the games. It’s a perfect blend of elegant dining, competitive fun, and an atmosphere that’s equal parts chill and exhilarating.

Whether it’s a Christmas party with your work crew or a night out with your best mates, this spot checks all the boxes.

And the drinks? Oh, the drinks. Clays takes cocktails seriously, serving up inventive, Insta-worthy sips that’ll make you feel like a mixologist’s muse.

The new Clays venue is located in the former Cotswold Outdoors store in Piccadilly Arcade, right near New Street Station. With its sleek design, interactive games, and capacity for groups of up to 20, it promises to be a hub for “competitive socialising” in the city.

A real cosy vibe - perfect for the works Christmas do? | Emma Walker

Want a private party? They’ve got you covered with semi-private pegs and exclusive rooms, making it a versatile pick for everything from birthdays to team-building events.

With Clays joining Birmingham’s social scene, it’s clear the city’s nightlife is reaching new heights. Whether you’re a seasoned shooter or just looking for a unique way to spend an evening, this bar-slash-experience is guaranteed to hit the mark.

So, grab your squad, polish your aim, and get ready for a night of fun, flair, and maybe a bit of friendly trash talk. December 2nd can’t come soon enough!