The Great British Bake Off: Birmingham’s favourite cakes revealed including coffee cake

The top cakes from across the country have been revealed

Having a slice of cake with a cup of tea or coffee is somewhat of an institution in the UK, and now thanks to an online survey we know what type of cake Brummies love the most.

The survey, which coincides with the start of Channel 4’s Great British Bake Off, was carried out by online family run cake business Cutter & Squidge and revealed which type of cake was most popular in each area of the UK.

The Cutter & Squidge study, which asked over 1,000 cake lovers for their top three choices and analysed buying habits, found the north is more traditional in choice compared with the south where adventurous cakes with layers of fruit or a mixture of ingredients prove popular.

What is the most loved cake in the West Midlands?

According to the survey,  In the West Midlands “cherry is a favoured ingredient and here there are signs of the black forest gateau making a comeback.”

Coffee flavoured cakes, along with salted caramel, also feature  in the top choices of those in the West Midlands.


What is the top cake for each region of the UK?

The full survey results have been revealed, showing the most popular types of cake in each region of the UK.

These are listed below, including the results for the West Midlands.

  • North West – Victoria Sponge, Lemon Drizzle
  • North East – Madeira, Victoria Sponge 
  • West Midlands – Cherry, coffee
  • East Midlands – Lemon Drizzle, fruit based
  • Wales – Carrot, Lemon Drizzle
  • South West – Walnut and coffee, caramel
  • South East – Fruit based, Lemon Drizzle
  • Yorkshire – Bakewell Tart, Victoria Sponge
  • East Anglia – Chocolate, Lemon drizzle
  • Scotland – Chocolate, Cherry
  • N Ireland  - Dried fruit,
  • London – Variety small cakes, vegan

Annabel Lui, founder of Cutter & Squidge, said: “Brits love their cakes and are becoming more adventurous in their choices. We are buying and eating more cakes than ever.


“They are cakes for all occasions, whether for a special celebration or just providing a boost to our day.

“The study shows how classic cakes are as popular as ever but also how new style cakes are increasingly popular and we are finding new ways of ordering cakes, whether by delivery or online.”