Major much-loved Danish store that offers charming autumnal homeware opens in Grand Central today
Søstrene Grene, the much-loved Danish homewares store, opens its new store in Birmingham's Grand Central today
Danish homewares store, Søstrene Grene opens new Birmingham store today (Friday 19 September).
This new shop is situated at Grand Central, customers can anticipate seasonal collections, including contemporary interiors, hobby items, children’s toys, soft furniture, kitchen accessories and more.
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The international retailer, with over 350 stores globally and more than 50 in the UK, will bring its signature Scandi-inspired style and affordable prices to Birmingham this month, marking the first location in the city.
To mark the occasion, the first 100 customers through the doors will receive a voucher for a rug, worth over £60. Stylish canvas tote bag filled with Søstrene Grene goodies will also be gifted to guests and there will also be refreshments accompanied by some special live performances.
Mikkel Grene, Group CEO and co-owner of Søstrene Grene, said: “We’re excited to bring the Søstrene Grene experience to Birmingham, where customers can discover our wide range of affordable, charming products. Every visit offers delightful surprises, with the chance to explore the world of ‘hygge’.”
Jonathan Cooper, who operates Søstrene Grene stores across the North of England, is looking forward to the new opening in Birmingham.
“We are delighted to finally announce the upcoming Grand Opening date for our Brimingham store. It is an especially exciting time for us as we continue to expand the brand’s presence across the UK.”