The bakery's future is secured, saving jobs in town near Birmingham.

The future of a family-run craft bakery founded in 1966 has been secured after its acquisition out of administration, protecting every job at the long-established business.

William Herman Limited, the company behind the Smethwick-based Sunrise Bakery brand, entered administration on 13 November 2025 following a sustained period of losses caused by rising operational costs. The directors appointed Opus Restructuring & Insolvency to handle the process.

Insider Media reports that a sale of the business and its assets to a third party purchaser was completed immediately upon Opus’s appointment.

The deal ensured trading could continue and safeguarded all 23 roles. No redundancies were made, and all employees transferred to the new owner as part of the transaction.

Sunrise Bakery was originally created to offer Caribbean residents in the local community a taste of home. It has since grown into one of the largest suppliers of Caribbean artisan bread, buns and cakes in the UK.

Mark Siddall, director and joint administrator at Opus Restructuring & Insolvency, said the team was pleased with the outcome.

He said, “We are delighted to have secured the rescue of a business with such heritage, having traded in various forms since 1966. Safeguarding the jobs of the dedicated workforce and ensuring the bakery's future was our absolute priority, and we are very pleased to have achieved that outcome.”