Smart Works announces partnership with UNIQLO in Birmingham to empower women into employment
Smart Works has announced a new nationwide partnership with global clothing retailer UNIQLO, the partnership launched in Birmingham during the opening of its brand-new store in the Bullring in the heart of the city.
As part of UNIQLO’s commitment to supporting local communities, the brand has chosen Smart Works, an award-winning UK charity that helps unemployed women get back into work through free interview coaching and high-quality clothing, as a long-term charity partner.
Through this collaboration, UNIQLOdonates interview-appropriate clothing to Smart Works wardrobes across the UK, encourages staff volunteering at the Birmingham centre, and matches customer checkout donations for a limited period to amplify the impact of every contribution.
Ann Powell, Centre Manager at Smart Works Birmingham, said: “We’re thrilled to be partnering with UNIQLO as they open their stunning new Bullring store. Every item of clothing and every hour of time donated helps us empower more women across the West Midlands to reach their full potential. We see first-hand how the right outfit and a boost of confidence can be truly life-changing, and UNIQLO’s support will help us continue transforming lives every day.”
Commenting on the partnership, UNIQLO UK COO Alessandro Dudech said, 'We are delighted to announce our partnership with Smart Works. This collaboration perfectly aligns with our LifeWear philosophy of improving lives through the power of clothing. We are excited to support Smart Works in their mission to empower women and assist them on their journey into employment by providing high-quality professional attire and essential resources. We look forward to making a positive impact together.'"
Smart Works Birmingham has supported thousands of women across the region since opening its doors, providing them with the confidence, practical tools, and self-belief to succeed at interview and secure employment. The partnership with UNIQLO will help expand this support even further, ensuring more women have access to professional clothing that makes them feel ready to take on new opportunities.
For more information about Smart Works Birmingham and how to get involved, visit the website.