New Tesco colleagues celebrate a successful first week serving the Yardley community

Tesco colleagues in Yardley are celebrating a successful first week of trading at one the retailer’s newest stores.

Yardley Express is Birmingham’s newest Tesco and opened its doors for the first time on the morning of Monday the 3rd of November in front of a crowd of excited local shoppers. The store is located on Sedgemere Road, just a stone’s throw from the nearby Cockshut Hill School, and is in the same unit as the former One Stop shop which closed earlier in the year, with many former One Stop colleagues transferring to work at the new Tesco.

Yardley Express is Birmingham's newest Tesco store, which opened its doors to customers last weekplaceholder image
Yardley Express is Birmingham's newest Tesco store, which opened its doors to customers last week

Speaking ahead of opening, store manager Natalie Frankum said, “Everyone’s excited in the community. For myself it’s going to be an exciting journey, and the customers are looking forward to coming to shop with us. I’ve been looking forward to getting the shop back up and running and we’ve got a lot of customers who we are already on great terms with from our time at One Stop.

The best thing about managing a local shop is managing the team and I’m looking forward to getting them all back under one roof.”

Among the services available at the new store are an in-store bakery, Costa Coffee, InPost lockers, an ATM, self-scan facilities and the sale of lottery tickets. The store also has on-site parking and will be open between 7am and 10pm Monday to Sunday.

Local schools and community groups are also invited to apply for community funding through Tesco Stronger Starts, the retailer’s blue token voting scheme which sees three local projects voted on by customers, with first place awarded up to £1,500, second place up to £1,000 and third place up to £500.

The new store also participates in Tesco’s Community Food Connection scheme which redistributes surplus food to charities and community groups from every Tesco store at the end of each day.

Since its launch in 2016, the Tesco Community Food Connection scheme has donated more than 145 million meals to charities across the UK. The programme is run in partnership with food redistribution charity FareShare, with more than one million meals donated across the country each month.

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