Tom Hardy lookalike competition coming to Birmingham's Jewellery Quarter - how to enter

A Tom Hardy lookalike contest will be held in Birmingham next month to launch King & Allen's new tailoring store

To promote the launch of its new tailoring store in the Jewellery Quarter, King & Allen is on the search for a Tom Hardy lookalike.

The contest will take place next month on Thursday 6th November 2025.

The winner of this competition will get a made to measure three-piece suit worth over £1,800.

The action happens during the evening launch party (5pm-8pm), when judges will run a keen eye over the contestants before crowning the winner. There'll be participation prizes on the night for two runners up as well as a complimentary style consultation.

Even if you're not competing, the launch party is open to all and offers a chance to explore the new store's collection in the heart of Birmingham's historic Jewellery Quarter.

How to enter the competition:

There are two ways to enter the competition.

  1. Pre-register online at https://kingandallen.co.uk/journal/news/birmingham-store-launch/
  2. Walk up on the day and register between 11am-5pm at the store

📅 Date: Thursday 6th November 2025

📍 Where: King & Allen, 16 Kenyon Forge, Kenyon Street, B18 6DH

⌚ Times: Launch party: 5-8pm | Judging: 6:30pm | Winner announced: 7pm

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