The Birmingham production company behind Super Bowl opener starring Tom Cruise

The BTV team with Tom CruiseThe BTV team with Tom Cruise
The BTV team with Tom Cruise | BTV
Birmingham production company BTV.UK has shed light on its role in one of the world's biggest sporting events, having created the opener for The Super Bowl starring Tom Cruise.

Super Bowl LIX took place on 9 February as the Philadelphia Eagles took on the Kansas City Chiefs.

Before the start of the game, BTV.UK in partnership with FOX Sports set the stage with a two-minute opening teaser, Insider Media reports.

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The film produced by BTV.UK and filmed at Pinewood Studios was a Mission: Impossible-style introduction.

This marks the fourth major collaboration between BTV.UK and FOX Sports, following projects with Sir Ridley Scott, baseball legend Chase Utley, and former England manager Gareth Southgate.

"BTV.UK is our go-to UK film partner, and they make our job easy," said Jesse Weiss, feature producer at FOX Sports. "Their level of professionalism and trust is second to none, and they provide seamless production every time. The Super Bowl is synonymous with high production values, and this project was about delivering a cinematic experience to match the scale of the game."

Helming the production was Jake Barrett, founder and production director of BTV.UK.

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He said: "BTV.UK specialises in facilitating UK shoots for international clients, ensuring seamless productions across time zones. When tight deadlines and scheduling challenges arise, BTV.UK puts boots on the ground to organise, oversee and keep projects on track.

"This means international clients can fly into a fully prepared shoot, with high-end crew, ready to roll from the moment they arrive."

Leading the visual storytelling was Christopher Hood, director of photography. Hood’s portfolio also includes projects for major brands like JCB, Sky, and Microsoft.

"Capturing the spirit of the Super Bowl and working with Tom Cruise, who is the definition of a consummate professional, was an incredible experience," said Hood. "This wasn't just another promo; it was a statement piece that set the stage for an unforgettable night in sports history.

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"Collaborating with Jake at BTV.UK and Jesse at FOX is always a pleasure.

"Their expertise and calm approach make even the most high-pressure situations feel seamless. I'm incredibly proud of what we accomplished in the few hours we had Tom for."

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