The 4 West Midlands tourist hotspots crowned best in the UK by Visit England

VisitEngland has revealed the winners of its VisitEngland Awards for Excellence 2025, highlighting the very best of England’s outstanding tourism industry.

Gold, Silver and Bronze winners have been announced across 17 categories ranging from ‘New Tourism Business of the Year’ and ‘Pub of the Year’ to ‘Business Events Venue of the Year’ and ‘Camping, Glamping and Holiday Park of the Year’.

The prestigious VisitEngland Awards for Excellence have been running for more than 30 years.

This year’s winners were selected from hundreds of tourism businesses across England including hotels, self-catering accommodation, B&Bs, glamping operators, attractions, restaurants, pubs and museums, forwarded to the national competition via local and regional competitions across England.

Here are the West Midlands VisitEngland Awards for Excellence 2025 winners:

Large Visitor Attraction of the Year

Gold: Black Country Living Museum

Experience the Black Country of yesteryear as you explore over 250 years of history, from the Industrial Revolution to post-war prosperity, through living interpretation at Black Country Living Museum in Dudley in the West Midlands. Read more here.

Large Hotel of the Year

Gold: Mallory Court Country House Hotel & Spa(opens in a new tab), Warwickshire

Described as “the epitome of a quintessentially English country house hotel and spa”.

International Tourism Award

Silver: World of Wedgwood, Staffordshire

World of Wedgwood is a gold award-winning tourist destination in the heart of the Staffordshire countryside. Home to Stoke-on-Trent's most prestigious brand, Wedgwood, and the galleries of the V&A Wedgwood Collection.

Bronze: St Mary’s Guildhall, West Midlands

An undiscovered hidden gem in a unique historical setting. Discover St Mary’s Guildhall in the heart of the city of Coventry.