“To evolve my already successful business to the next level. To create an online platform where anyone can upload their designs onto gifts and earn passive income. Creating a community of creators and consumers. To empower people who struggle with or can’t work a 9-5 to earn an income on their own terms.”“To evolve my already successful business to the next level. To create an online platform where anyone can upload their designs onto gifts and earn passive income. Creating a community of creators and consumers. To empower people who struggle with or can’t work a 9-5 to earn an income on their own terms.”
“To evolve my already successful business to the next level. To create an online platform where anyone can upload their designs onto gifts and earn passive income. Creating a community of creators and consumers. To empower people who struggle with or can’t work a 9-5 to earn an income on their own terms.” | BBC/Naked/Ray Burmiston

The Apprentice 2025: what are the candidates’ business plans - what could Lord Sugar invest in

By Matthew Mohan-Hickson

Digitial Reporter

Published 30th Jan 2025, 10:41 BST

Could Lord Alan Sugar invest in bubble tea, padel tennis or even a tutoring company 👀

A fresh batch of candidates will be competing to win a £250,000 investment from Lord Alan Sugar. The 19th series of the long-running BBC show starts in just a matter of hours.

But what exactly could Lord Sugar be investing in? Prior to the start of the show, all of the candidates have detailed their business plans - ranging from bubble tea to padel tennis and tutoring.

Love TV and film? Check out our Screen Babble podcast to hear about all the best TV and film for 2025

The candidates are listed in alphabetical order. Remind yourself of who will be Lord Sugar’s aides over the coming weeks.

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“My business plan is clear: scale up into a national force in the dental industry, offering exceptional care and innovative products. We currently offer general and cosmetic dentistry services, and we’ve recently launched our own oral healthcare product line, starting with a premium teeth-whitening kit.”

5. Dr. Jana Denzel - left task 5

“My business plan is clear: scale up into a national force in the dental industry, offering exceptional care and innovative products. We currently offer general and cosmetic dentistry services, and we’ve recently launched our own oral healthcare product line, starting with a premium teeth-whitening kit.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston

“My business plan is to scale my business by expanding into targeted locations across the country and appointing regional directors with local knowledge to oversee them. Many large tutoring companies are based in London and grow online, which results in an impersonal service with tutors who have no local knowledge. As a business whose only asset is people, Lord Sugar's investment would be used for targeted marketing and training.”

6. Jonny Heaver - fired task 6

“My business plan is to scale my business by expanding into targeted locations across the country and appointing regional directors with local knowledge to oversee them. Many large tutoring companies are based in London and grow online, which results in an impersonal service with tutors who have no local knowledge. As a business whose only asset is people, Lord Sugar's investment would be used for targeted marketing and training.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston

“To expand my communication skills company with the purpose to help more professionals and entrepreneurs with their confidence when speaking.”

7. Frederick Afrifa - fired task 7

“To expand my communication skills company with the purpose to help more professionals and entrepreneurs with their confidence when speaking.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston

“My business plan is a complementary business to my main outsourced Sales/Telemarketing business. An online tool that is designed to help sales staff at all levels throughout their sales conversations. The tool is designed to provide little but constant support in the form of a “chat-bot” where the user can input their issue and the tool responds with ideas/tips around the sales objection.”

8. Keir Shave - fired task 7

“My business plan is a complementary business to my main outsourced Sales/Telemarketing business. An online tool that is designed to help sales staff at all levels throughout their sales conversations. The tool is designed to provide little but constant support in the form of a “chat-bot” where the user can input their issue and the tool responds with ideas/tips around the sales objection.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston

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