John Lewis Christmas advert 2024: every John Lewis ad ranked since 2007 from worst to best

From Monty the Penguin to Buster the Boxer - ranked! 🎅

The John Lewis Christmas advert is a true modern British festive institution. 

From Monty the Penguin to Buster the Boxer and the Man on the Moon, we will all have a personal favourite. But with more than a decade’s worth of adverts to choose from - going back all the way to 2007 - it might be hard to remember which are the best as the years go by. 

As we eagerly await the 18th John Lewis Christmas advert - I have looked back through the trends to see if I can find any clues for when the 2024 edition could drop. I have also decided to take on the mammoth task of ranking all of the past ads: from worst to best. Also take a look at the great Waitrose ad here.

The rating system is from one to five Jingle Bells - and is based on my personal opinion on how Christmassy the advert is, how well the storyline works, the choice of song and more. Do you agree with my ranking, let me know by emailing me: [email protected]

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