Date revealed for much-anticipated Disney store opening in Birmingham
The new store will open in a couple of weeks time.
A date has been revealed for the new Disney store that is set to open at Selfridges Birmingham.
The store is scheduled to officially open on Wednesday, July 29 2026.
There will be lots to celebrate the store’s arrival to Birmingham.
On the opening weekend, from Saturday, August 1 to Sunday, August 2, shoppers who spend £50 or more who are members of the free Selfridges Unlocked programme will be eligible to get a Disney and Pixar Toy Story Lotso plush keyring mystery box, while stocks last.
In addition to this, shoppers will see the return of the Selfridges Plush Collection.
The collection features the yellow Disney Mickey Mouse and Winnie the Pooh plush.
Patrick Sager, Global General Manager, Disney Store and VP, Retail Marketing, Disney Store, said:
"We're thrilled to finally be able to share the opening date for our new Birmingham store at Selfridges Birmingham and begin the countdown to welcoming guests through the doors on 29th July.
“The Disney Store has always been about so much more than shopping. It's a place where families spend time together, favourite stories are brought to life, and every visit has the chance to become a special memory.
“We can't wait to welcome fans from Birmingham and across the Midlands into the Disney Store where we hope they'll discover something new, revisit old favourites and leave with smiles that last long after they've headed home."