Birmingham sports bar seeks UK’s top football lookalikes in nationwide hunt for EURO 2024

Birmingham’s award-winning sports bar, BOX Brindleyplace, is launching a nationwide search for the best football lookalikes in anticipation of a thrilling summer of sport, EURO 2024.

The competition, open to all Birmingham-based lookalikes of past and present footballers, offers a free pint to every entrant. The best lookalikes will be invited to a photoshoot, with the overall winner receiving a £250 bar tab for the UEFA EURO 2024 final.

In addition to the competition, BOX is hosting a variety of events including a weekly EUROs-themed quiz, live band karaoke, and live music on weekends.

A limited-edition European-inspired menu will also be available, such as currywurst loaded fries, the Bavarian burger, and the ‘Olympian’ pizza. As well as, 2-pint beer steins, Brewdog mini-kegs, and a host of EUROs-themed drinks.

Laura Lewis, Marketing Director at ARC Inspirations, expressed her excitement, saying,

"We’re excited for EURO 2024 to kick off a huge summer of sport at BOX. This competition is the perfect start, and we can’t wait to see all the entrants and crown the overall winner. We’re looking forward to welcoming fans at our venues and hopefully celebrating a successful summer for the England team!”

She further added, “The football is just the tip of the iceberg. We will be showing all the major sporting events, like the Cricket T20 World Cup, Wimbledon, and the Olympics. We can’t wait to see our venues filled with fans having a great time and watching their favourite sports. Not only is BOX the ultimate bar to watch, it’s also the ultimate venue to play and party this summer.”

With locations in Leeds, Manchester, Birmingham, and Nottingham, BOX aims to be the go-to venue for sports fans across the country this summer.