Watch: Brummie street artist creates massive street art mural in Digbeth for St Patrick’s Day

If you’ve been around Digbeth in Birmingham recently you can’t have missed the latest colourful street art which is towering above the Custard Factory.

Just in time to celebrate the return of the St Patrick’s Day Parade to its traditional home, a giant mural has been painted by Brummie graffiti star Panda, aka David Brown, on Gibb Street.

The 15m high artwork has been created with Shaky’s Whip Irish Whiskey Liqueur which is partnering with the 2024 Birmingham St Patrick’s Day Parade taking place on Bradford Street on Sunday, March 17.

It’s the 50th year of the city’s world famous celebrations, and the first time the Parade has been held in Digbeth since before the pandemic. Floats, walking groups, pipe and drum bands and tractors are all set to wow the crowds, including a special rendition of The Pogues’ Dirty Old Town along the way in memory of Shane MacGowan.

And the Custard Factory isn’t the only place you can experience Shanky’s Whip! The drink company is activating a series of events at the Pairc at the Parade Festival Village at Luna Springs, The Old Crown Pub and other selected bars.

Parade and Festival goers are being invited to have a happy ‘Shank Patrick’s Day’ with a short and stout serve from the brand which is made in County Cavan, Ireland. Selected bars will also be stocking a new gift pack that includes a 700ml bottle of Shankys’ Whip with four high quality shot glasses etched with the logo and tagline.   

Shanky’s Whip has also created its very own song to mark the occasion titled ‘I’m a Little Shanky’s, Short and Stout’ sung in the tune of the "I'm a Little Teapot” rhyme.  It’s a fun play on the Short and Stout combination; a stout beer served alongside one of the Shanky's Whip ‘little drinks’, which include an Iced Irish coffee, French Toast, The Nutter and Pineapple Upside Down Cake. 

Tim Dunlop, European Commercial Director of Shanky’s Whip says: “Our goal is to bring people from across the city together to have a happy Shank Patrick’s Day with Shanky’s Whip as the drink of choice. 

“As the day falls on a Sunday this year, there are sure to be celebrations all weekend so there are plenty of opportunities to try Shanky’s Whip for a true taste of Ireland."