Former West Brom coach in 'advanced talks' for new role - and swift Baggies reunion
The former coach left his previous role at Salford earlier this week.
Former Albion coach Alex Bruce is reported to be in advanced talks to take over at League Two side Rotherham United.
The Millers are the Baggies’ first opponents of the new season, which begins with an EFL Cup first round tie at Rotherham’s New York Stadium home on the weekend of August 8.
The former defender spent eight months at The Hawthorns in a first-team coaching role after his dad Steve took charge in February 2022.
Alex was part of the backroom staff with assistants Steve Agnew and Stephen Clemence and goalkeeper coach Gary Walsh.
Also in place was current boss James Morrison, who Bruce kept on as a first-team coach.
Bruce replaced Valerien Ismael in the second half of the 2021/22 campaign but his time in the Black Country lasted barely three months into the following campaign when he was dismissed in October following a poor start with the Baggies 22nd in the Championship.
Alex Bruce entered management thereafter and took over at non-league Macclesfield, where he had briefly spent time at the end of his playing career. He was appointed in October 2023 but spent just four months at the helm before a Football League switch.
Salford, co-owned by the former Manchester United’s class of ‘92 stars, appointed Bruce in a coaching role under Karl Robinson the following February.
And the coach stayed in place in Greater Manchester for two-and-a-half years until earlier this week when his departure was confirmed. Robinson was axed this month after defeat in the League Two play-off final to Notts County and Australian Peter Cklamovski has been appointed head coach.
Bruce now appears set to re-enter management at Rotherham, who were relegated from League One last term, a second relegation in three years, and will be playing in the fourth tier for the first time in 13 years.
The Millers were in the Championship just three seasons ago.
Alex’s dad Steve, meanwhile, has stepped away from management after his departure from Blackpool last October. He managed the Seasiders for 13 months in his first role after Albion.