West Brom appoint former Newcastle United manager Steve Bruce on 18-month-deal

Watch more of our videos on Shots! 
and live on Freeview channel 276
Visit Shots! now

This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.

Steve Bruce replaces Valerien Ismael as new Head Coach

West Bromwich Albion have confirmed the appointment of former Newcastle United manager Steve Bruce as their new Head Coach.

Bruce, who has managed Baggies’ west midlands rivals Birmingham City and Aston Villa in the past, has signed an 18-month-deal at the Hawthorns.

Hide Ad
Hide Ad

We want to hear from you: let us know what you think about this story and be part of the debate in our comments section below

At a glance: 5 key points

  • Steve Bruce has been appointed new West Brom manager on an 18-month-deal.
  • The 61-year-old replaces the recently departed Valerien Ismael who was sacked on Wednesday (February 2)
  • Bruce left Newcastle United by mutual consent in October 2021 after the new owners had different visions for the club.
  • The former Manchester United manager has managed 10 different clubs throughout his career including Albion’s west midlands rivals Aston Villa and Birmingham City.
  • He takes over with the Baggies currently sat fifth in the Championship table with his main goal to bring the club back to the Premier League.

What’s been said

Ron Gourlay

“Steve is a highly-respected and experienced manager who has an impressive record of earning promotion to the Premier League.

“His excellent man-management skills, tactical nous, and ability to hit the ground running were among the many reasons we decided he was the man to take us forward.

“Promotion remains our objective for this season, and we are confident that with Steve leading the club we have given ourselves every chance of achieving that goal.”

Steve Bruce

Hide Ad
Hide Ad

“I am delighted to have the opportunity to manage a club that has such great history and tradition. It is a club I obviously know well from my time in the Midlands, and I am already relishing the challenge of taking it forward.

“I did not envisage I would return to management this quickly, but once I got the phone call from Ron, I knew I could not resist the challenge of getting this club back to where they want to be.

“I am coming in with one aim and that is to get Albion to the Premier League.”

A message from the editor:

Thank you for reading. BirminghamWorld is Birmingham’s latest news website, championing everything that is great about our city - reporting on news, lifestyle and sport. We want to start a community among our readers, so please follow us on Facebook, Twitter and Instagram and keep the conversation going.

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.