West Brom appoint former Newcastle United manager Steve Bruce on 18-month-deal

West Bromwich Albion have confirmed the appointment of former Newcastle United manager Steve Bruce as their new Head Coach.

Bruce, who has managed Baggies’ west midlands rivals Birmingham City and Aston Villa in the past, has signed an 18-month-deal at the Hawthorns.

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At a glance: 5 key points

• Steve Bruce has been appointed new West Brom manager on an 18-month-deal.
• The 61-year-old replaces the recently departed Valerien Ismael who was sacked on Wednesday (February 2)
• Bruce left Newcastle United by mutual consent in October 2021 after the new owners had different visions for the club.
• The former Manchester United manager has managed 10 different clubs throughout his career including Albion’s west midlands rivals Aston Villa and Birmingham City.
• He takes over with the Baggies currently sat fifth in the Championship table with his main goal to bring the club back to the Premier League.

What’s been said

Ron Gourlay

“Steve is a highly-respected and experienced manager who has an impressive record of earning promotion to the Premier League.

“His excellent man-management skills, tactical nous, and ability to hit the ground running were among the many reasons we decided he was the man to take us forward.

“Promotion remains our objective for this season, and we are confident that with Steve leading the club we have given ourselves every chance of achieving that goal.”

Steve Bruce

“I am delighted to have the opportunity to manage a club that has such great history and tradition. It is a club I obviously know well from my time in the Midlands, and I am already relishing the challenge of taking it forward.

“I did not envisage I would return to management this quickly, but once I got the phone call from Ron, I knew I could not resist the challenge of getting this club back to where they want to be.

“I am coming in with one aim and that is to get Albion to the Premier League.”

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