Hellos, snus and jewellery - Birmingham City go viral with fines list weeks after Tom Brady’s arrival

Birmingham City has become the club on every football fan's lips this month, firstly thanks to NFL star Tom Brady investment in the Championship side, and now a leaked list of fines in place at the side.

Blues stars must cough up £250 for not greeting receptionists, £20 for every item left in the canteen and a huge £3,000 for showing up late on a home match day according to a photo of the list shared by popular football fan account The Second Tier.

Titled 'off-field club discipline rules', the document breaks down possible financial penalties into punctuality, kit, physical performance, canteen, changing rooms, physio department and matchday/travel.

It's not uncommon for football clubs to operate such a system with leaks at various clubs supposedly surfacing in recent years - last year it emerged that Aston Villa stars would be charged £500 for tardiness with a failure to wear flip-flops in the shower coming in at £100.

Other highlights on the Birmingham fine list include £100 for wearing jewellery at training or in games, £100 for not wearing GPS at training and £100 for using a phone during the first 30 minutes of a team meal time. Leaving 'snus' on the changing room floor is also cause for a £50 fine.

It's unclear as to the date of the supposed Birmingham City fine list and if it was indeed implemented in the aftermath of Tom Brady acquiring a stake in the club.

Reacting to the fine list online, supporters praised the club for encouraging 'basic manners' toward staff and 'common courtesy'.

Brady became a minority owner of the side at the start of August and was appointed Chairman of the new Advisory Board. The NFL legend has taken an active role in advising the team on diet and recovery.

chairman of the Board, Tom Wagner, said: “Tom Brady joining the Birmingham City team is a statement of intent. We are setting the bar at world-class. Tom is both investing and committing his time and extensive expertise. As Chair of the Advisory Board, Tom will have a direct impact on the Club. The Men’s, Women’s, and Academy teams are going to benefit from the knowledge. The goal that Tom has committed to own is to make Birmingham City a respected leader in nutrition, health, wellness, and recovery across the world of football.

“A commitment to Blues fans was made on Monday 8 May 2023, to add experts from the world of sport and football to the team, putting in place the building blocks for future success. With Garry Cook as CEO, Hope Powell as Women’s Technical Director and now Tom Brady we are off to a fast start. Success does not come overnight. It takes time. But when you have great leaders in place everything becomes possible.”