Birmingham City FC owners unveil plans for Sports Quarter with 3,000 jobs as Wheels site purchase confirmed

More than 3,000 jobs are due to be created as plans to create a Sports Quarter in Birmingham have been unveiled by Birmingham City owners Knighthead.

The ambitious development proposals have been highlighted as Knighthead confirms that it has completed the purchase of the 48-acre former Wheels site in Bordesley Park which will become the new home for Blues, including the ladies teams.

Knighthead and BCFC both intend to build a multi-use stadium at the newly acquired site which would feature high-performance training facilities and other mixed-use real estate, including a range of ‘entertainment options’.

In an announcement released early this morning (Tuesday, April 9), Knighthead stated that this site is to be the new home of Birmingham City Football Club and a world class venue to bring international sporting events to the region.

A spokesperson added:”The news represents a significant step on the Club’s growth journey following the takeover by Knighthead in July 2023. BCFC sits at the heart of the community in Birmingham through its activity on the pitch and the important work of the Birmingham City Foundation. The regeneration of Bordesley Green and the planned facilities for local people are central to the owners’ ambition to make a positive contribution to people from all backgrounds across the city.”

Birmingham City FC Sports Quarter at Bordesley Park to gain global recognition - plans

BCFC owners Knighthead have outlined their ambitions for the Sports Quarter to become a globally recognisable sporting and entertainment location. 

They say the goal is for Blues to have a world class stadium, training facilities for both men and women, a new academy, community pitches and commercial space to support innovative local businesses, all within walking distance to the city centre. 

A spokesperson added: “The plans will not only help realise the vision for the football club, but also deliver for East Birmingham as part of Knighthead’s plan to play a significant role in the ongoing transformation of Birmingham’s infrastructure and skyline. Once operational, the Sports Quarter should generate over 3,000 full time jobs and significantly contribute to Birmingham’s GDP.”

Tom Wagner reacts to Birmingham City Sports Quarter announcement

Tom Wagner, Knighthead Co-CEO and BCFC Chairman, said: “When we invested in Birmingham City, we made it very clear that we had an ambitious vision to transform the experience for our fans and make a positive contribution to the growth and vitality of the city of Birmingham. 

“The acquisition of the former Wheels site is an important next step in making this a reality. The plans for the Sports Quarter will bring global interest to our Club and to Birmingham as a whole. It is going to transform the future of our men’s, women’s and Academy teams, and the fortunes of the community that we call home. We are excited to collaborate with the fans, the local community, and key partners in Birmingham to deliver on our plans for the Sports Quarter.”

BCFC react to Sports Quarter announcement

Garry Cook, CEO of Birmingham City Football Club, said: “The Birmingham City story dates back to 1875 when the Small Heath Alliance team was formed.  A blue thread based on teamwork, entertainment and unbreakable community spirit was created. This is the strength of our brand. 

“Our owners have an ambition that is greater than anything this Club has ever seen, and when we deliver it the impact on the global reputation of Birmingham will be seismic. Tom Wagner, in his May 8, 2023 Letter to Fans, asked supporters to hold Knighthead accountable to six commitments. 

“One of those was for Birmingham City Football Club to build on the pivotal role it plays in the economic, social, and cultural landscape in the city, making sure it is always a cornerstone and positive force for good in the local community. Without doubt, today’s announcement delivers on this commitment.”

Birmingham City Council reacts to BCFC Sports Quarter announcement

Birmingham City Council leader Cllr John Cotton said: "This is a huge moment for everyone associated with Birmingham City FC, and I'm sure Knighthead's ambitious vision will excite Blues fans everywhere. I want to thank our council officers who have worked so closely with the club and these exciting plans will regenerate the area, creating thousands of much needed jobs. Hopefully this is the first step on a journey to Birmingham once again being home to two Premier League football clubs."

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